Netflix is phasing out its cheapest ad-free plan in certain regions, including the UK and Canada. This change has forced users to select a new plan to maintain their subscription. The company has been considering changes to its subscription plans for months, including the introduction of an advertising-based plan, the discontinuation of shared accounts, and an increase in the cost of other subscription options.
Netflix announced that it would no longer offer the ad-free Basic plan to new subscribers in countries like Canada and the UK a few months ago. Shortly after, it confirmed that it would permanently eliminate this format from its offerings in those regions, impacting users who were already on the plan. Reddit users who subscribed to the ad-free basic plan in these countries have reported receiving emails from Netflix informing them about the end of this format. The change has also been communicated through the application interface.
Current subscribers now have to opt for either the ad-supported plan, the standard plan without ads, or the Premium plan. It is unclear when this change might extend to other regions.